Hello Kitty® is protected by copyright and trademark; images of either appearing on unlicensed products are completely illegal. Sanrio®, Hello Kitty®, My Melody®, Keroppi®, Badtz-Maru®, Chococat®, Kuromi® and other Sanrio characters are trademarks of Sanrio Company, Ltd. All rights reserved.

The information contained within including but not limited to character artwork, names, images, graphics, text and trade names, are the sole property of Sanrio Co., Ltd. Copying, reproduction, and/or republication are strictly prohibited. The Hello Kitty® brand is protected under copyright law, and as such, goods bearing that brand or logo can only be produced under licence from its originator, the Japanese company Sanrio. Failure to obtain such a licence could result in the goods being labelled as counterfeit, which are a criminal offence to produce.

However, if the ‘product’ was a one-off homemade item such as a knitted jumper or scarf for a child, then it’s most unlikely any action would be taken, as this would be for personal use only. It’s only if the products were for sale to the general public that it would be illegal.

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Hello Kitty® Trade Mark & Copyright Profile